Notes on GTM & Growth
Occasional writing on go-to-market strategy, SEO & GEO, paid acquisition, and what we're seeing across client engagements — for apps, SaaS, and B2B teams.
Growth Without a War Chest
How to maximize user growth when you have $0 to spend — retention, owned search, founder-led content, and one word-of-mouth loop.
Starting Google Ads? Read This First
What to do — and what never to touch — in your first 14 days of a new Google Ads account.
The Content Checklist Most Brands Never See
TikTok + Instagram — the execution details that determine distribution.
B2B Organic Visibility in 2026
The 4 structural gaps costing you deals before the first sales call.
ChatGPT Just Entered the Advertising Arena
6 product updates in 26 days — what every growth marketer needs to know.
You're Asking the Wrong Question About Growth
Growth in 2026 isn't about which channel — it's about the system.
33% of B2B Buyers Bought From an Unknown Brand
Because AI recommended it. What the G2 data says about the collapse of traditional search.
Everyone Is Using AI. That's Why It Stopped Working.
Real stories, AI-powered reach — why visible AI content is becoming a trust liability.
95% of Users Abandon an App Within 90 Days
Most founders blame the product. The real problem: growth is a system, not a launch.
